Toyota wanted to keep prospective customers in the sales pipeline while reminding current customers of other vehicle products and services. Our team was tasked with maintaining a monthly and seasonal content calendar of social and email marketing to drive engagement. Here’s some examples of social posts and an email campaign we ran in October.

Social Posts

Email Blast

SUBJECT LINE V1:
Guess the most fun way to crunch leaves.

PREVIEW TEXT V1:
Hint: it involves 4 wheels.

SUBJECT LINE V2:
You'll be the coolest trick-or-treater in the neighborhood.

PREVIEW TEXT V2:
These Toyotas are scary impressive.

SUBJECT LINE V3:
Can you tell the weather’s changing?

PREVIEW TEXT V3:
We've got Toyotas to tackle every season.

Headline:

Dear Pumpkin Spice, 

You’ve got some competition. 

Sincerely,

Toyota Hybrids

Body Copy:

Add some spice—and MPGs—to your drive with a hybrid from Toyota. Get hands-free directions punctuated by your favorite playlist with available Apple CarPlay® and Android Auto™. While your playlist may be spooky, your drive shouldn’t be—thanks to the now standard Toyota Safety Sense™, offering you a suite of technology designed to help keep you and others on the road safe this fall and beyond.